Get it up and running already! It will only take... 15 minutes of your time, after all! Later on you'll find the time to focus on fine-tuning it with new features and on exploring multiple product marketing campaigns! Here's a step-by-step guide on how to set up your Shopify store within a few minutes, a guide taking you from editing the very basic settings (such as picking your future shop's name) and all the way to setting up your own domain. But first: why would you choose Shopify over other e-commerce platforms, when you could go for a Wordpress & WooCommerce mix, for instance?